Post by tanjilaakterjarin12 on Nov 12, 2024 21:06:27 GMT -8
It's just a matter of using the right strategies, and live shopping is one of the boldest ways to do so. Of course, it is not about sitting in front of a camera and offering things. There must be a well-planned work for the strategy to work so the recommendations are the following: 1. Select the right platform Many platforms will help you organize an interactive sales event, but the choice of the platform to use must be appropriate to your needs; don't assume that the most common one may be the best for you.
And that depending on your product, it will be your telegram blast target. Among the most used are Instagram, Facebook (Meta), TikTok or YouTube. There are others, not as common, but more specialized, such as: PopShop, Talkshop, Amazon Live, Taobao and Tmall. 2. Define a goal Live shopping must be designed based on a specific purpose . This precise objective may be to improve the brand image, position itself in a target market, increase sales conversion, among others. In addition to correctly setting the objective, live shopping must meet certain expectations such as educating, informing and entertaining, otherwise the audience will simply disconnect from the streaming.
Design a good content strategy It is important to know the interests of the audience so that the content fulfills its function (in addition to educating, informing and entertaining), promoting the product based on the needs and demands of the public. At this point, it is necessary to prepare a script to follow, a list of the products to show and the exclusive offers (they cannot be missing). 4. Contact an influencer It is an important figure in this strategy since during the broadcast the audience will connect more quickly with your brand if the person who is offering and showing it to them is someone they like and trust.
And that depending on your product, it will be your telegram blast target. Among the most used are Instagram, Facebook (Meta), TikTok or YouTube. There are others, not as common, but more specialized, such as: PopShop, Talkshop, Amazon Live, Taobao and Tmall. 2. Define a goal Live shopping must be designed based on a specific purpose . This precise objective may be to improve the brand image, position itself in a target market, increase sales conversion, among others. In addition to correctly setting the objective, live shopping must meet certain expectations such as educating, informing and entertaining, otherwise the audience will simply disconnect from the streaming.
Design a good content strategy It is important to know the interests of the audience so that the content fulfills its function (in addition to educating, informing and entertaining), promoting the product based on the needs and demands of the public. At this point, it is necessary to prepare a script to follow, a list of the products to show and the exclusive offers (they cannot be missing). 4. Contact an influencer It is an important figure in this strategy since during the broadcast the audience will connect more quickly with your brand if the person who is offering and showing it to them is someone they like and trust.